I wish I could tell you that I set out to build one of the largest inspirational quote accounts on Instagram from the beginning. But that would be a lie.
Funny thing is, the fact that I didn’t do that is...
I was on assignment in NYC for a prestigious beverage company and an EVP of one of the 50 brands was telling me about their social media. At the time, they were excited to have half a million followers (they’re...