I wish I could tell you that I set out to build one of the largest inspirational quote accounts on Instagram from the beginning. But that would be a lie.
Funny thing is, the fact that I didn’t do that is...
Is Your Website Your Runway Model or Your Most-Valuable Employee?
What’s the difference? One is nice to look at while the other one makes you money. The former represents your company, while the latter builds it. The model endorses the product,...
I was on assignment in NYC for a prestigious beverage company and an EVP of one of the 50 brands was telling me about their social media. At the time, they were excited to have half a million followers (they’re...
I was at dinner in Paris, France when a Chief Marketing Officer for a major brand asked me about Facebook and how to respond to negative feedback. She wanted to know if it was okay to DELETE a fan’s post...
So, you really want to know what digital strategy is?
I am a global digital strategist, and unless you’re in cities such as New York, San Francisco, and Los Angeles working for a tech company or a digital media / marketing...
Big Brands Beware!!! Instagram will give rise to more smaller "boutique" brands within the next two years and drive millions of dollars in sales to your customers! The simple fact is, Instagram users have created their own set of micro-communities based...
