Journey as an Entrepreneur & Creator within the high end fashion industry; Not knowing all the details but diving into a new venture; Collaborating with competitors; Maintaining a brand to premium status; Understanding that all businesses have similar approaches. 

 

Segment 1: (Length :03:00) – General Updates; Introduction to Juliana Correa; Intro her; Journey as a multi-business owner with her company, Lenceria Boutique in West Hollywood (Los Angeles, CA) and her father’s Cattle & Lumber company in Colombia;

Segment 2: (Length :04:00) – Launched Lenceria Boutique in 2012 – Journey as a founder thus far. Knowing it was a matter of time before doing her own thing; taking the leap.

Quote from original full length HDFMagazine.com Interview –

Initially, I looked for a corporate position, but I could not get the boutique out of my mind. So, instead of going through LinkedIn to find a job, I found myself searching for a location on real estate websites and driving around the city to find the perfect location for Lencería Boutique.

Segment 3: (Length :04:00) – Talking with Juliana about what she learned getting into an industry that she didn’t know enough about; introducing herself to industry players, competitors, customers; What was her approach and why did it work for her?

Segment 4: (Length :03:00) – Making the right changes along the way to grow the business and expand the brand; Working with different brands such as Entreaguas Swimwear, Suki Cohen, French Vanilla Lingerie, Maaji Swimwear and more . . .

Segment 5: (Length :07:00) – Importance of relationships: Relationships with your brands, your customers (customer experience), industry people.

Segment 6: (Length :07:00- Hustler Thought of the Day:

I recently heard someone say that the best advice they ever received was, ‘no one knows what they are doing.’ I love that! It’s refreshing to remember that we all had a first time making an order, or speaking to a client, or closing a deal. It’s also helpful to think…if we always knew what we were doing, wouldn’t that mean we are not growing, or learning something new?” – Juliana Correa, Lenceria Boutique

GENERAL NOTES:

Juliana Correa is an entrepreneur, founder & owner of Lenceria Boutique (LenceriaBoutique.com)

• Company: high-end Lingerie and Swimwear store that has since been designated by CBS as“among the best bikini boutiques” in all of LA and has attracted high profile celebrities such as Courtney Love and Elisabetta Canalis
  • Featured brands such as: 1.) Maaji, 2.) Entreaguas, 3.) French Vanilla Lingerie, 4.) Maaji, and more
• International MBA from Thunderbird School of Global Management
• Originally from Medellin, Colombia
• Her father originally started a small cattle and lumber business in Colombia as well, and she has taken over a portion of that business as well.