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4 Jun

Ep. 45 – Jay Kubassek – Serial Entrepreneur – Finding Your Own Path

Jay Kubassek – Serial Entrepreneur, Finding your own path; Understanding your talents & purpose; Awakeupcall, Podcasts & Entrepreneurship.

Segment 1: (Length :05:00) – General Updates; Introduction to Jay Kubassek and his journey as an entrepreneur thus far; starting his life in a commune and not being fulfilled.

Jay’s finer points:

“My grandfather was a revolutionary. He was a political refugee who fled from Hungary during World War I . . . He rebelled. He was a revolutionary and a fundamentalist. At a very young age, he found himself a disruptor.

“The thing that inspires me about my grandfather, and gives me such respect in terms of what he did, is that he was a person of principle.”

“Commitment is also one of my values. Being a person of a decided part. Make up your f***ing mind and do it and shut up. My grandfather, what he did, just to have the opportunity to live a humble life . . .”

“I had a really great childhood up until it no longer worked.”

“I lived on a commune. You were not allowed to leave the premises without permission. You were home schooled. There was no Internet, no TV, no radio. There are no magazines. Complete control over information.”

“It’s a very very powerful (and not in a good way) way of living. The majority of my memories from my childhood were warm and fuzzy, but there was always this feeling like something was missing.”

“That was me up until the age of 24 when I decided to leave.”

Segment 2: (Length :07:00) – Talking with Jay Kubassek; Leveraging experiences to move closer to his purpose; First experiences in the business world; Touring with Snoop Dogg

Jay’s finer points:

“The concept of living a life of purpose is something I was born into and programmed with. Difference being that it was a purpose that was not my choice. It was a calling, not my choice. It was put on me so I was doing it out of obligation.”

“But I knew how fulfilling it was when you actually believed in what you were doing.”

“One of the reasons I waited till I was 24 to leave is because my cousins and brothers that would leave, would kind of go off the deep end. You lose your friends. You’re basically excommunicated so you’re shunned. You lose your parents. You have no credit. You have no bank account. You don’t know what kind of bank account you need.”

“I don’t know what’s out there. I don’t know what I don’t know. But there comes a point where the pain of having a lost belief in your way life, that pain reaches a point where it forces you to change.”

“I made sure I did enough work on the gray matter up here (brain) before I left. That included coming to complete utter acceptance and peace with who I am, with what I have and just waiting for the yearning to escape.”

“I made sure I came to grasp with my past before I stepped into my future.”

” I got the opportunity to go out with Snoop Dogg as a roadie. Went straight from the commune to tour with Snoop Dogg . . . It was a culture shock to say the least.”

“I googled Snoop Dogg. I had no clue. (laughter)”

“It was a box I had to check off my list. Been there, done it, see what’s out there.”

“Life is fragile. You don’t know what you don’t know. I decided that I don’t know everything and I started living from that context. Then I became very open minded and had to prove everything to be true or not.”

Segment 3: (Length :07:00) – What does it take to get to a “wakeup call”;

Jay’s finer points:

“I don’t think a wakeup call is something you find. The wakeup call is automatically programmed. The lessons you need to learn, the universe will find a way to teach you one way or another.

“We’re motivated more by pain than opportunity. For a lot people, they waited until they were either forced to do it for money in their 30’s, 40’s or 50’s, or they’re forced to do it because they just can’t settle. I just can’t work for anyone.”

“There’s no reason to be a starving artist, let alone a starving entrepreneur. It’s 2016 for goodness sakes. This phone has more power than the entire space program had to put a man on the moon.”

“Wakeup calls come in any different form. It’s a matter whether or not you are in a place of life where you are going to take full and radical, unconditional responsibility for everything; the good, the bad, the ugly, the stuff you have no control over.”

Segment 4: (Length :07:00) – Understanding your talents (your inner genius); Building with community in mind.

Jay’s finer points:

“I don’t think a wakeup call is something you find. The wakeup call is automatically programmed. The lessons you need to learn, the universe will find a way to teach you one way or another.

“When you’re enlightened; when you seek awareness, you’re going to get what you ask for. Really quickly, having the money, the sex, the drugs and the rock and roll didn’t make me feel better about myself, so I quit and moved to Lawrence, Kansas.”

“I thought to myself, I’m going to go to school to get my MBA, drive a Porsche, a lot of greed, while working some office tower and having essentially the opposite; the other end of the spectrum.”

“Little did I know that I couldn’t get student loans, or even borrow money. I couldn’t do anything without credit. I didn’t have job history or credit history. I’m literally an alien. That’s when awake up call happened. If it’s to be, it’s up to me.” 

“So, I learned really quickly, there’s no path and this is usually the breaking point where they return on their hands and knees to their old life, but to me that wasn’t an option.”

“That forced me to take full responsibility. At that point, I needed to figure this out.”

“I questioned, why do I exist. . . just by kicking, clawing and scratching my way out of necessity, out of pain, I said to myself, “F**k it! I’m just going to make a million dollars, put it in the bank and finance myself thank you very much.”

“To make money so I can finance reinventing myself and putting myself through school, I built my businesses out of necessity.”

“I knew early on that benefits of being part of a group, to think companies come and go, countries come and go, cultures come and go, friendships are the only thing that lasts forever . . . the power of that has always been the secret. It’s about finding people you can join, a flock that you can join, a tribe that you can join, people that share the same values.”

“Make sure you know your values so you’re not misled. You’ve got to surround yourself with the right people.”

Segment 5: (Length :03:00) – Hustler Thought of the Day:

“Are you ready to lose everything in order to have everything you believe you deserve?”

– Jay Kubassek

Jay’s finer points:

  1. If it’s to be, it’s up to me. Consider everything, including the opportunity to have Internet connection to listen to this podcast, a privilege. Take nothing for granted.
  2. Never let a good crisis go to waste. Everything that happens, whether it feels good or not, it’s shit that happened, every one of those experiences is an equal and proportionally incredible gift for society. And that’s really where your purpose lies.
  3. If you do it, do it properly or don’t do it at all.


Jay Kubassek – Serial Entrepreneur, Investor, Creator of the “AWAKEUPCALL” Podcast

  • Jay Kubassek is a Canadian-born farm boy turned Internet entrepreneur with a passion for inspiring and empowering people through entrepreneurship and self-discovery.
  • Eternally unhappy building other peoples’ businesses, in 2003 he launched a digital marketing business, leaving his job to build this venture full-time in 2004.
  • By 2007, he was teaching other people how to make a part/full-time income online with his education and empowerment community called PRO U. It was during that time he first launched what was to become a very successful WakeUp podcast.
  • AWAKEUPCALL brings a no-fluff, fresh new perspective on not subscribing to status quo. Thought-provoking topics for mindful living, busting out of limiting beliefs, taking personal responsibility and really just living life where one can break free of what society has trained us to think, act and be. Ideas for representing an entire way of living that starts with our daily choices, Jay’s intention is to bring perspectives that bring out the powerful creator in us.
  • aWAKEUPcall is a mix of Jay and others’ sharing their experiences to inspire those who believe they deserve to live an extraordinary life and are dedicated to one’s betterment.
  • Jay is also an indie film producer, with three feature films under his belt. With premieres at Cannes, Tribeca, and SXSW, he’s worked with the likes of Spike Lee, Dennis Hopper, Ethan Hawke, Norman Reedus, Grace Gummer, and Abel Ferrara.
  • Jay makes his home currently just outside NYC. When not working on one of his passion projects, Jay loves to spend time with his two beautiful children and bulldog, Victor, and rescue, Bunches, doing photography. He’s also an avid baseball fan, photographer, and can cook a wicked rack of ribs.




Matt Gottesman

Matt Gottesman is a global digital strategist and technology advisor, creator and editor-in-chief of Hustle & Deal Flow™ - an online magazine dedicated to the world's entrepreneurs, creators and makers, a Social Media Influencer and a consultant on New Media and go-to-market strategies for investments in digital marketing, technology, websites, mobile applications, eCommerce, social media and content.

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