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17 Feb

Ep. 26 – Thoughts on the Hustle & Building Your Brand

Matt Gottesman & Case Kenny –  Everyone’s Always Watching; You Have to Offer Transparency; Keys to Building an Audience; Consistency & Thoughts On the Hustle; Building While You Have a 9-to-5

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Segment 1: (Length :05:00) – General Updates; Introduction to this week’s show; No matter what stage of growth you’re in, people are always watching.

Matt’s finer points:

“Just put out your best work and speak to your audience you want. They will find you because you are talking about the things they want.”

“People are naturally curious.”

“You inject your personality into your own brands. There are no competitors.”

“If you do it for your end audience, your brand will grow at the pace your end audience will grow you at. Don’t worry about anybody else.”

“By putting out your brand, people who have come before you will notice and reach out to you.”

“People want to help people who help themselves.”

“You have eyes on you always, but you just want to keep to your focus because it’s so easy to get off brand.”

“Haters exist in everything. Appreciate them.”

Case’s Finer Points:

“I’ve been ripped up and destroyed before by haters. People who would trash what I’m doing. Initially I took it to heart, but then I learned that there are just those select few that are haters. You just need to have blinders on.”

“Niche down, do your thing and stay focused. Nevermind the haters.”

“Everything comes full circle and everyone is always watching.”

Segment 2: (Length :07:00) – You have to offer transparency with your brand

Matt finer points:

“Transparency increases the relationship. It increases engagement. People appreciate you being exactly what you are and growing with you on your journey. They feel like they have a stake in your brand.”

“We live in a real time society, period. Social Media is always on. Everything that happens offline should happen online in real time. When you post in real time and respond in real time, they appreciate it’s authenticity. Not only that, but they feel a sense of empowerment. They feel that they have a stake in your brand’s growth.”

“The last thing you want to do is be something you’re not because then your story will get lost. The story is exactly what others are looking for.”

“If you’re really straight forward and constantly giving them value, then your audience will give you back.”

Case’s finer points:

“A lot of people assume that when they’re building a product, a brand or a blog, whatever it is, that you need to present a facade of professionalism. For some reason that in building a business you can’t have that journey personality. People tend to hide and they don’t want to tell you exactly what they’re goals are. I think that’s wrong.”

“We offer so much transparency, that in turn makes reciprocity with our audience. When you offer transparency, you receive it.”

Segment 3: (Length :07:00) – Keys to Building an Audience

Case’s finer points:

“It’s all about relevancy. In building a brand online or a blog, it’s not about volume, but about quality. If you’re providing the right relevancy, you’re going to get the right audience.”

“We see people with very large followings, but it’s not the right following. They have numbers but not the right engagement. If you’re trying to build a brand, a blog, a publication, a product line or a service line, you could have 10,000 followers, but if there’s no relevancy, they won’t purchase their products.”

“You have to start off in the beginning to find your right audience. We talk about vanity metrics and the desire of marketers to see number, but what is the true value of that? Is it leading to your goals? If not, then what’s the point.”

“Growing your audience is tough, but I think you have to leverage your strengths and know where to look, as well as where to spend your money appropriately.”

“You need to check your pride at the door and know that finding your audience is tough but you can do it as long as you’re smart about it.”

Matt’s finer points:

5 Key tips to finding your audience:

  1. Find complimentary brands that are also building so you can leverage each other’s networks. You will cross-promote each other.
  2. Consistency with your content. If you’re doing it at least once per day, you’re helping your audience daily.
  3. You have to be able to make adjustments according to what you’re learning as you go along with your audience. Your audience will tell you a lot about them. As you’re learning more about them and delivering value to them, the same people who don’t know about you yet will now find you because you’re using content that appeals to your audience.
  4. Patience & Reciprocity – It takes time and relationships.
  5. Get in front of people online and offline. Brand you everywhere.

Segment 4: (Length :03:00) – Consistency & Thoughts On the Hustle;Building While You Have a 9-to-5

Case’s finer points:

“You have to commit to daily goals. For prsuit, there are so many little things that I do every day – scheduling posts, social media, email blasts, creating content, curating more content, answering emails, securing guests for the podcast – there are so many different things that I do, but you have to hold yourself accountable.”

“You have to hold yourself accountable and keep consistent in every aspect. If you’re a daily publication, then you have to publish daily. If you’re a product and you pride yourself on customer service, then you have to provide that every day. You can’t take a day off.”

Matt’s finer points:

“When you know you have to do something and you don’t want to, that’s the time you have to do it the most. There’s a reason your mind is telling you not to. That’s probably the thing you have to do most.”

“Even if right now in the moment you’re thinking you don’t want to do it, just do it. You’ll be surprised at what you will accomplish.”




Matt Gottesman

Matt Gottesman is a global digital strategist and technology advisor, creator and editor-in-chief of Hustle & Deal Flow™ - an online magazine dedicated to the world's entrepreneurs, creators and makers, a Social Media Influencer and a consultant on New Media and go-to-market strategies for investments in digital marketing, technology, websites, mobile applications, eCommerce, social media and content.

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