Rob Nelson – Founder & CEO of Grow.com; Using Data to Track a Business’ Success; Growing the Culture of Your Business

Segment 1: (Length :03:00) – General Updates; Introduction to Rob Nelson; Journey to Date

“I stumbled into being an entrepreneur. And you get to a point as an entrepreneur where your business starts to grow and you have to hire a team. Now you’re going around the team asking everyone for updates . . . but having to ask your team for updates can be a bit messy. We wanted to know what was the most important things to look at that really grows the company.”

“As an ADD entrepreneur I stopped chasing every new shiny object and I started to focus on what really made a difference.”

 

Segment 2: (Length :05:00) – Talking with Rob; Measurements of Success for Companies.

“You always need to know where your sales are coming from. Your lead sources . . . Always #1.”

“Tracking revenue and sales activity is what it’s all about. Everyone gets intimidated with big data but it’s really all about tracking what matters and improving it.”

“Stick with what you’re best at and just do that.”

Segment 3: (Length :04:00) – Dealing with Data Overload

“You’ve got to be real with the right things to measure. Vanity metrics are fun to look at, but you have to man up and face the true facts about what the data is really telling you.”

 

Segment 4: (Length :03:00) – Hustler Thought of the Day:

Look at any phenomenal leader. They are self-starters. They live what they preach. They demand excellence from themselves before they ever demand excellence from anyone else. – Matt Mayberry

What this means to Rob:

“I’m my toughest critic. We have a board and investors, but they say, ‘Rob you’re way harder on yourself then we are with you.’ I’m tough on myself . . . It really helps me to have a plan in place and to measure the data against that plan so I don’t beat myself up to hard or I should celebrate with my team when I need to.”

“The number one motivator for people is to make progress in meaningful work. People want to do their best, but they want to make progress in that.”

“Data and tracking and keeping score – it’s the number one motivator to create a very good culture and a data driven culture.” 

GENERAL NOTES:

Rob Nelson – Founder & CEO  – Grow.com

• Rob is the Founder and CEO of Grow, a cloud-based software service that gives entrepreneurs beautiful business dashboards in minutes to track their key metrics, inspire their teams, and make better decisions

• Rob loves the creative and building process in developing value for others. He has an extensive background helping business owners and entrepreneurs create and leverage technology and data to pursue their passions.

• Rob believes “You Can’t Improve What You Can’t Track” (How Dashboards help business growth), Effective Sales Secrets, Essential KPIs for Small Businesses to Monitor, and Transforming Company Culture with a Scoreboard.

• Data-driven culture. Everything from creating and improving your company culture.This has been the most pivotal in his journey.