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18 Aug

Ep. 57 – Scott Sims – Founder of Victory Tailgate

Scott Sims – Founder and CEO of Victory Tailgate; Cornhole Games;  Understanding Licensing, the End Consumer, the Bigger Vision and Taking Risks.

Segment 1: (Length :04:00) – General Updates; Introduction to Scott Sims and his journey as an entrepreneur; Trying out the Internet for business; Creating Victory Tailgate.

Scott’s finer points:

Basically right after college, I had a job in the finance industry real briefly, and quickly realized that working for someone else is not my path. I've always been an entrepreneur, even when I was a little kid . . .

“I had a lot of different businesses, some good, some bad.”

“Around 2008, when the economy was doing bad, I was selling online, doing some higher-end products and some high-end sports memorabilia and stuff, and it really started on a downturn.”

“I was looking for new products and noticed that the tailgate industry and the games and people were becoming more and more passionate.'”

I was all in with being an entrepreneur and believing in myself and finding something to success.

“Just trying to get a win out there and gathering data and seeing what a next move could be.”

“I started with one, put it online, sold it, took that money, poured it right back in, and started taking off from there.”

“As we grew and established our product, one of the things is how quick can we differentiate ourselves?”

“There’s a lot of other companies making them (cornhole games), but how do we put that differentiator in there? One of them was licensing.”

Segment 2: (Length :04:00) – Talking with Scott Sims; Learning the licensing game; Understanding the end consumer.

Scott’s finer points:

“It was really challenging for me because a lot of the licensing is, “What’s your distribution?” To get distribution, they want to know what licenses you have.”

“For me, we’ve always been direct to consumer, and it’s crazy, but just 3 or 4 years ago, trying to convince people that online and direct to consumer was a viable market, the whole industry didn’t think that was a viable option.”

“I think I was fortunate enough to be in a space that didn’t have a Nike or an Under Armour or bigger brands competing, and we were able to put up some really impressive numbers fairly quickly, so that opened a lot of doors for us.”

“I’m an extreme risk taker and push it to every extreme envelope and say, “Okay. Hey, this didn’t work, so let’s stop the spending here. Let’s stop this product. Hey, this is working, so I’m going to try a little more.”

“Being able to be in touch with the end consumer, I think, was my own personal testing ground, and I was able to learn.”

Segment 3: (Length :04:00) – Innovating; Understanding the bigger vision and picture of the company; Learning by trial and error.

Scott’s finer points:

“Basically, our main key flagship product was the cornhole game, so that’s grown up at the University of Florida.”

“When I went there in the ’90s, no one really even tailgated. Everybody’d go to bars before, bars after, and then I just started noticing more and more people started tailgating, and then as they’re tailgating, they started playing game.”

“These cornhole games are great because not only does it interact, but it’s basically a billboard for whatever your passion is. It’s a 2-foot-by-4-foot sign.”

“We’re now getting into all sorts of apparel and everything.”

“In the tailgate space, we’re a niche big fish in a little pond. Now we’re hoping we can become a player in a much bigger pond.”

I think sometimes I believe in goals. Like you said, I've got huge goals. We're trying to be on an Amazon-type level.

“We’re trying to do something big, but in between that and the right here in front of your face goals, I try not to make too many of those in between ones because we’re all about constantly being able to pivot.”

“I try not, especially when we’re in just this hyper-growth stage that we’re stepping in, is I don’t want to get people focused on one midterm goal because they might not see another opportunity right in front of them.”

I think if, at the end of the day, you're in it to make profit or to make money, then I don't know if you're really an entrepreneur.

“My passion just lies in the battle. I’m competitive, and I believe. Getting those wins each day and figuring out, starting from nothing and building and continue to build and realizing some of these big picture goals.”

“I talk to a lot of other young entrepreneurs, and I think most of them do have the tendency just to be in startup phase way, way too long. They go around, and they talk to other startup people and join startup clubs and read startup stuff and talk about starting up. Then 3, 4 years go by.”

“Have no other option but to move forward and go forward and just go at it and learn by mistake and learn by trial and error and just continue every day to move one step further, I think, is so important in that early stage, because it does seem overwhelming.”

“I think you just have to keep that positive forward movement, because there’s never a good time. There’s always excuses. You’ve just got to start fighting.”

Segment 4: (Length :03:00) – Hustler Thought of the Day:

Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.” - Sun Tzu


Scott Sims – Founder & CEO of Victory Tailgate

  • A Florida native and UF graduate, Scott Sims founded Victory Tailgate in 2008, which has quickly become one of the leading manufacturers and retailers of licensed goods in the USA.
  • Through relationship building and delivering superior-quality products, Sims has secured licensing agreements with over 800 colleges and universities, as well as number of professional sports leagues and iconic brands.
  • Sims pioneered industry-changing, direct-to-consumer and on-demand inventory models that propelled Victory Tailgate’s growth and in 2015, Sims launched Made Loyal, his apparel and accessories line.
  • Sims was named CEO of the Year by Orlando Business Journal.
  • Entrepreneur of the Year by I-4 Business Magazine in 2015.
  • Central Florida Fast 50 and Florida Fast 100 honorees by Orlando Business Journal in 2015 and 2016 and a Gator100 honoree by the University of Florida in 2014 and 2015.


Matt Gottesman

Matt Gottesman is a global digital strategist and technology advisor, creator and editor-in-chief of Hustle & Deal Flow™ - an online magazine dedicated to the world's entrepreneurs, creators and makers, a Social Media Influencer and a consultant on New Media and go-to-market strategies for investments in digital marketing, technology, websites, mobile applications, eCommerce, social media and content.

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