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8 Feb

Ep. 135 – Breaking Fear and Going For It

“I think once you jump and you’re out in the market and you’re making things happen from there, then there is no fear. There is no fear because it’s just a matter of things happen and then you just figure out what decision to make from there. You need those things to happen to make decisions. You actually can simplify the whole process just simply by doing.”

Matt Gottesman & Case Kenny – Breaking fear and going for it; Learning from others; Taking something and making it better; Reality vs. Highlight reel; Being authentic.

Segment 1: (Length :04:00) – General Updates; Introduction; Matt & Case will be speaking; Fear is an illusion; Taking the leap; Finding positive influences (no one is self-made); Reality versus highlight reel.

Matt & Case’s finer points:

“The jumping off point. I’ve always kind of taken risks, so it’s been a little bit easier, but I didn’t know what I was doing any of those times. I had absolutely no clue.”

“What I’m noticing especially in a lot of the mentorship that you and I do is that people basically feel like, well, I have to know all the details before I start something.”

“The other part is what will people think of me? That already is also you’re worrying about other people, but you don’t really have that luxury of time to worry about what other people think about because the clock is ticking on your life. You really have to come outside of that and be like, “Well, what do I want?'”

“We think that other people are thinking … ‘What are they going to think?’ They’re too busy worrying about themselves just the same. If you were inside of everybody’s head you would realize that they’ve got their own shit that they’re dealing with, so you’ve got to kind of remove that, that idea as well, too.”

“Then I think it’s just that, like you brought up, the fear of the unknown, but that’s where you have to twist that around.”

“All things are is a signal. They’re not a problem. They’re not right. They’re not wrong. They’re not this. They’re not all over the place. It’s not emotional. It’s just like, this happened, so how do we then do something to offset that? Where’s the opportunity in that?”

“You need those things to grow a company, otherwise your company would just stay the same. Then the alternative is you can worry about it, but we don’t have that time because something still has to happen.”

I think once you jump and you're out in the market and you're making things happen from there, then there is no fear. There is no fear because it's just a matter of things happen and then you just figure out what decision to make from there. You need those things to happen to make decisions. You actually can simplify the whole process just simply by doing.

“The fear, again, of getting started I think is just really just it’s just in the mind. It’s an illusion. It’s fake. It doesn’t even really exist. It’s just messing with you. Those are my I think three or four points on fear.”

“I think also other side of the equation is there’s so much crap in the press about all these self-made entrepreneurs and successful people, right? I think there’s a lot of pressure for people to think that they need to be self-made, right? They need to just suck it up and hustle and do it.”

“I think that kind of creates this circle of apprehension and anxiousness and fear, and everything that you just mentioned, compounded with the fact that people think they need to do it alone. I think it’s also kind of a BS thing when people call themselves self-made, right? You see it in Forbes or a title, right? A headline, self-made. No one’s self-made. There’s no way you’re self-made.”

“If you’re saying you’re self-made you are disregarding all of the other positive influences in your life that absolutely had impact on your ability to succeed.”



Segment 2: (Length :08:00) – Talking with Matt & Case; Learning from others; Taking something and making it better; Staying in your own lane; Being authentic.

Matt & Case’s finer points:

“I agree with promotion. It’s necessary. I agree with PR. It’s necessary. I agree that you should be rewarded for your work. I agree that you should be out there doing things and in front of people, but I think there’s a balance.”

“So often I see the pressure, especially from even some of the younger millennials that are “I got to be here, I got to be there. What do you think? How should I do this? How should I do that?.'”

“What do you want to do for you? Just build. Just build and be around the right people. Trust me. Put in that time, put in that grind a few years, etc. The right people will take note.”

This is a patience game. This is a marathon. This is not a sprint because you will fall flat if you get all this hype and then can't deliver.

“If you see all these people hyping things up, don’t pay attention to it. Just stay in your lane. Do your thing, be about your craft, be about your product or service. Keep tweaking and keep fine-tuning it.”

“Your relationship with your audience and the people that you are making your product or service for, they’re the ones paying for the company to keep operating. They’re the ones paying for where you end up going.”

“Actually, I think that brings up something that you talk about all this fluff and you talk about this idea of self-made, and all the headlines and whatnot. I think another thing that people are afraid of approaching and doing is people think that because they see all these headlines of these people doing all these amazing things, which may or may not be true, they’re brainwashed into thinking that they’re not capable of creating something so unique that they too can be worthy of such a headline.”

“I think it’s important to realize that in this day and age it’s tough to create something that’s wholly original, right? I’m not saying it’s not possible, but in this day and age it’s all about being inspired, taking something and making it better.”

“What I did with PRSUIT, right? Daily email content, that is not original. The Skimm did it long before I did.”

I've just made it better, in my opinion, with our angle, right? Respectful. We're very different from theSkimm, right? We never make that comparison, but it's just a different angle. I will sit here all day and tell you that I studied the the Skimm through and through and took a lot of what they did and just imitated it and made it better for my audience.

“There’s nothing shameful about that. I think if I hadn’t been confident enough to do that I would’ve sit and had a pity party about how, oh, man. I’ve seen them in Tech Crunch and I’m sitting here not growing my business, right? I think it’s super important to just ignore all that stuff, be inspired by what other people are doing, and make it your own.”

“There’s so many businesses that are doing the same thing, but they could all be successful at the same time, right? This isn’t the Ford versus Chevy versus Audi, right? There’s so much room to be successful. You don’t have to let hesitation or fear of lack of results, or any of that, get in your way.”

“I can only say that from my perspective. I hate it when people make blanket statements, like how the heck are you credible to make that statement? I’m only saying it from what I have witnessed in my own business, and my peers.”

It just goes to kind of show you that you do actually have to put yourself out there. You do have to be in front of people. You do have to tell your story. I just believe that Case and I do it from a very authentic place because we did the work first, and then we started.

“It’s about taking little steps and then taking risks. Just freaking go for it. I was going to say we’re all young. Maybe we’re not all young, but I don’t think it ever matters. I think what’s the worst that could happen from starting something?”




Check out Matt HERE |  Social for HDFMagazine: Instagram | Facebook | Twitter | Social for Matt: Instagram | Facebook | Twitter

Check out Case HERE |  Social for PRSUIT: Instagram | Facebook | Twitter | Social for Case: Instagram

Episode Sponsored by:



Matt Gottesman

Matt Gottesman is a global digital strategist and technology advisor, creator and editor-in-chief of Hustle & Deal Flow™ - an online magazine dedicated to the world's entrepreneurs, creators and makers, a Social Media Influencer and a consultant on New Media and go-to-market strategies for investments in digital marketing, technology, websites, mobile applications, eCommerce, social media and content.

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