I was at dinner in Paris, France when a Chief Marketing Officer for a major brand asked me about Facebook and how to respond to negative feedback. She wanted to know if it was okay to DELETE a fan’s post...
So, you really want to know what digital strategy is?
I am a global digital strategist, and unless you’re in cities such as New York, San Francisco, and Los Angeles working for a tech company or a digital media / marketing...
Call it a mission, a personal values statement, vision statement or any other multitude of names, but having a personal manifesto keeps you grounded and maintains your value. Especially as you encounter hiccups, missteps and mistakes along your professional journey...
Big Brands Beware!!! Instagram will give rise to more smaller "boutique" brands within the next two years and drive millions of dollars in sales to your customers! The simple fact is, Instagram users have created their own set of micro-communities based...
